along US 30 in rural Pennsylvania west of Pittsburgh—two-panel, comic-strip style, a slice of a conversation between two characters. One says to the other, “What do you mean, I can’t take a joke? I took you.” (The quote may not be completely exact in the first few words, but the rest stuck firmly in my brain.)
I wasn’t in a position to stop and look closely at the billboard, and the way the road was winding, I didn’t get a long look at it, so I have no idea who put it up, or why, or what their purpose was; whatever their reason, that’s an extraordinarily cruel line, in my humble opinion. It appears that what I saw is part of a larger campaign, because I saw a different two-panel comic-strip billboard in my rear-view mirror later on—I have no idea what it said, though, so it doesn’t bring me any closer to knowing what these billboards are about.
All of this has left me curious. I tried Googling the first billboard I saw, but with no result. Does anybody know anything about these billboards and their purpose?