It’s been interesting reading the avalanche of media commentary on the New York Times‘ would-be hatchet job on Senator John McCain; at bottom, they mostly seem to come down to the conclusion that the Grey Lady just didn’t have the goods, and shouldn’t have let itself be stampeded into running the story without them. At this point, it looks like little harm has been done to the senator’s well-earned reputation as the most difficult man on Capitol Hill. Perhaps more interesting, though, has been watching the McCain campaign’s response, and its sequelae. Almost immediately, they said they were “going to war with the New York Times,” and they have, with deadly efficiency; he was sharp enough to hire Robert Bennett, a veteran of D.C.’s brutal infighting, to represent him, and Bennett has been particularly effective at dismantling the Times‘ case.
The campaign’s goal has been not merely to defuse this story, but to use it to bring the senator’s conservative critics on board. It’s been working, because at the same time as the campaign has been using this to reel them in, conservative pundits like Rush Limbaugh have also been trying to use the NYT’s attack—to pull Sen. McCain in a more conservative direction. The message is clear (and Limbaugh made it explicit): “Stop trying to be liberal enough to keep the media happy with you—if you’re the Republican nominee, they’re going to hate you and try to take you down regardless. Stand up and be a conservative—you might as well be hanged for a sheep as for a goat.” I think it will work to some extent (I’ve argued before that conservatives can expect this, after all); the interesting thing will be to see to what extent, and how quickly. In any case, watching the maneuvering between the campaign and the conservative media establishment, each trying to leverage this story to shift the other, is a fascinating lesson in how you play the game of politics in this country. One more for the textbooks.
Update: David Brooks has an extremely interesting column in today’s Times on a longstanding, deep, and bitter rift between Sen. McCain’s two long-time chief advisors—his campaign manager, Rick Davis, and the one source mentioned by name in the original Times piece, John Weaver. Though it isn’t clear how, it seems very likely that this vicious rivalry played some part in the story.